A Little About Urbanwalls

The Urbanwalls Story

One day you’re following the prescribed path only to find it has veered from the course. But as you follow the unforeseen trail, you begin to realize that perhaps your whole life has prepared you for the destination. You couldn’t have planned it, and you certainly never dreamed it.

Urbanwalls is our story—our unexpected path that has filled our lives with so much beauty.

In 2009, after the birth of our second son (Max), I was searching for a creative outlet where I could put 10 years of graphic design and print experience to work. As a stay-at- home mom with a husband who often traveled, I didn’t have a ton of spare time…but I did have nights and a rather large cutter taking up space in the garage.

Fast-forward a few years. With the arrival of our baby girl, my husband Paul quit his job to specialize in marketing and production for our Urbanwalls, now a full-fledged family company. Together, we learned how to nurture and grow a business from the ground up. With the help of amazing brands, a network of geniuses, a great team, and hundreds of influencers who came alongside to partner with us, Urbanwalls has taken on a life of its own…one I never pictured that night as I bent over my old clunky cutter in the garage.

But something that will never change is our love for a well-designed space. Using our kids as inspiration, I always ask myself what’s missing from the children’s décor and the little overlooked nooks in my own home. What kind of designs would turn a house into a home, an office into an oasis?

With love, Danielle