Some people don’t just build brands.
They build belief.
Coley Arnold is one of those people.
As the founder of Foundress, a community created to support women as they scale their businesses, Coley has built something deeply intentional. Foundress exists to help women grow without losing themselves in the process, and that same philosophy shows up in how Coley designs her life, her work, and her home.
Bold, Grounded, Visionary
If you had to describe Coley in three words, they’d be these.
She leads with confidence but stays rooted in what matters. She dreams big while honoring the season she’s in. And she has a design style that reflects that balance perfectly, timeless, expressive, and unapologetically personal.
Her personal aesthetic? What she lovingly calls granny chic. Vintage-inspired, classic, layered, and full of character. Coley gravitates toward pieces that feel collected over time rather than trendy or disposable.
Inspiration That Feels Lived In
Coley finds inspiration in vintage pieces, meaningful art, and the people she surrounds herself with daily. She intentionally stays away from fast-moving trends, choosing instead to invest in design choices that feel lasting, soulful, and true to her.
Her home reflects that mindset.
From rich, dark brown walls in her living room to her recent love of deep cranberry tones, Coley isn’t afraid of bold color. These spaces feel warm, grounded, and confident, never loud, never forced.
Why Space Matters to Coley
Coley is deeply affected by her surroundings. She believes that a home should inspire you, support you, and make you smile, not just look good on camera.
As a mother of four boys, she’s surrounded by a lot of masculine energy at home. Bringing in touches of her own femininity through color, art, and wall design has been a game changer.
When her space reflects who she is, everything shifts.
A Mission Bigger Than Design
The most rewarding part of Coley’s journey hasn’t just been building Foundress, it’s living out her deeper mission.
For much of her life, she was made to feel guilty for wanting a career while also wanting to be an involved, present mom. Today, her work exists to show women that they don’t have to choose.
They can do both.
That belief is woven into everything she creates, including the way she approaches design. Her walls aren’t about trends. They’re about continuity, identity, and creating spaces that support the lives lived within them.
Coley’s Trendsetter collection reflects exactly that, bold yet grounded, expressive yet timeless, and deeply personal.
